Well Kneaded 

Location: Earlsfield, London

Year: 2018

Photography: NiNN

Early in 2018 NiNN were tasked to bring Well Kneaded to its first ever bricks and mortar location. With award winning pizzas, and an ethos of locally sourced ingredients cooked to perfection, the design called for something unique and befitting of a grass roots client. Working closely with the client over the span of a few years, the design went through varying iterations and sites before settling on the finished product. 

The site was a challenging ex-cafe, with a long narrow footprint. The restaurant is split in to two halves, with the front serving as a formal dining space, whilst the bar offers a live show of hand stretched pizzas and a view to the pizza oven. The design centres around the ‘traditional’ pizzerias of Italy, with coloured stone as a nod to the everyday opulence found within them.

NiNN oversaw all the branding for the company, colour palettes, as well as interior and architectural design. 

Downstairs, the test kitchen hosts events as well as culinary experimentation.